The Beginning

Heading Unknown was born on the road.
Not from a plan, but from experience.
Between alpine lakes and ocean winds, between markets and mist, we discovered something essential.

The most valuable thing you can carry is yourself.

We learned to see with wonder, to move without hurry, and to choose with care.
What began as an image in our minds became a brand rooted in honesty, simplicity, and natural beauty.

A brand for those who are on the move. Not to escape, but to come closer to themselves.

Philosophy

We believe clothing is more than fabric
It is rhythm, direction, memory

It is what you reach for on days when you don’t know where you’re going
And on the moments when you do know exactly what you stand for

Heading Unknown is for dreamers, doers, and drifters
For those who dare to ask questions
And let silence speak

For those who are not guided by what is expected
But by what feels right

Our clothing is produced with integrity and designed with care
Wearable in every landscape, in every season, in every search

Always natural, unisex, sustainable
And made to move
Made for you

Heading Unknown is not a route
It is an invitation

Heading Unknown.

Dare to move

Dare to drift

Dare to discover

Follow

Stay in the loop with everything happening at Heading Unknown

Follow us on Instagram for the latest updates, first looks at new drops, and exclusive offers you won’t want to miss.

From behind-the-scenes content to launches and giveaways. You’ll want to be there.

@headingunknown

Are you ready to move toward the unknown?

Uncover New Zealand’s Natural Beauty

Let the New Zealand Collection inspire you and awaken your bond with the wild.
Discover new pieces and create your own path with timeless, natural style.